sony xperia - champions sofa
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As a major sponsor of the UEFA Champions League, we wanted to connect the fans across europe like never before.
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Pairing xperia phones with new innovative tech, we captured the fan reactions from living rooms across europe.
The live fan reactions were then shared on social channels within a few minutes. A world first, fans could now see
fans around europe reacting to the same match they were watching at home.
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#ChampionsSofa connected the fans and became part of the match viewing experience with over 27,800,000 views!
In the UK, we also squeezed lovable influencer Freddie Flintoff onto the fan's sofas for the knockout stages.
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In addition to the match reactions with the fans, we also captured some fun
pre-match content of him spending time with the different fans.
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This extra content increased engagement in the UK by a massive 90%.