sony xperia - gamer v driver
To showcase the enhanced gaming experience of the new Xperia XZ2,
we used innovative technology to create the UK's first Aurora interactive mobile video.
To tap into gamers’ natural instincts to interact with the action, an interactive wipe feature was built into the film.
As dust kicks up from the race car it settles on screen so viewers have to quickly clean the debris away.
Immersiveness was further boosted throughout the film with integrated haptic effects,
making the phone rumble and shake, just like a Playstation controller.
Video engagement rates were 78% — more than 25 times higher than standard video campaigns.
Interactive Demo
The interactive mobile video supported our 90 second digital content film,
featuring influencers O.J. Borg (Gamer) and Archie Hamilton (Racing Driver).
​
Enjoy the ride as the two race each other around Germany’s famous Nürburgring race circuit.
​
​
