guinness - premier league
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Did you know that Africa is Guinness's second biggest market, after Ireland?
Did you also know that the EPL is the most watched football league across Africa?
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Amazing, right!
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As a result, Guinness sponsor the broadcast of all the Premier League games in this huge market including
Nigeria, Ghana, Kenya, Cameroon and Ethiopia.
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Below is a selection of the TV sponsorship idents as well as an outdoor poster
that celebrate Guinness being part of the fan's football viewing experience.
In support of Guinness's Premier League broadcast sponsorship, we also created a Guinness activation
that directly targeted the highly passionate African EPL fans and further drive sales on match day.
The ultimate prize being an opportunity for the fans to meet Premier League legend Thierry Henry
and hangout and watch a match with him with their mates at their local bar.
This campaign achieved record sales of Guinness and became Diageo's most successful African activation ever!
